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Release of the Alcohol Advertising Review Board 2015-16 Annual Report

The Alcohol Advertising Review Board (AARB) has released its latest Annual Report, demonstrating once again the self-regulatory alcohol advertising system is failing to ensure that alcohol is promoted responsibly and that young people’s exposure to alcohol advertising is minimised.

The AARB accepts complaints from the Australian community about alcohol advertising, and was developed by the McCusker Centre for Action on Alcohol and Youth and Cancer Council WA in response to the weakness of the current self-regulatory advertising system.

The Annual Report provides a snapshot of the activity of the AARB in 2015-16, including:

  • Number of complaints received
  • Action taken by advertisers
  • Comparison of activity by the AARB and the industry’s ABAC Scheme.

It also includes several examples of concerning alcohol ads from 2015-16, such as a Bundaberg Rum ad placed before a Dora the Explorer YouTube video and a Wild Turkey ad on a ‘School Special’ bus in WA.

It’s very clear that self-regulation is failing to ensure alcohol is promoted responsibly in our community. The companies that spend hundreds of millions of dollars a year promoting their products should not be in charge of regulating their advertising.

There is now strong and compelling evidence that alcohol advertising impacts on the behaviours and attitude of young people. Market research surveys also show there is strong community support for action. Strong, independent, legislated controls on all forms of alcohol advertising are urgently needed to protect children and young.

To voice your concerns about alcohol advertising, or to find out more about the AARB, go to www.alcoholadreview.com.au. Follow @AlcoholAdReview on Twitter to stay up to date on news, reports and new research.