grogwatch-banner (2)

Take the #SoberSelfie Challenge

“I’m never drinking again.”

It’s a pretty normal thing to hear amongst my friends over the course of a weekend. It’s said so frequently that we don’t really believe anyone when they say it. I don’t think we even believe ourselves, truth be told. The fact is, most of our social occasions – if not all – involve alcohol.

The old ‘I’ll go for one or two drinks’ line is thrown out and then suddenly 1am rolls around and it’s your shout again. Somewhere in between saying you aren’t drinking, a mate manages to twist your arm or you melt under the pressure of trying to explain why you aren’t drinking.

There are plenty of reasons why you might decide to not drink; saving money, keeping up your healthy eating streak and to avoid social embarrassment are only a few. But more than often, drinking and dancing outweigh these benefits. By the time you get to the next weekend, you’ve forgotten you ever swore you wouldn’t drink again and hence, the cycle continues.

It’s like we need to reset the routine. We need to be reminded that good times exist outside of the pub. But what to do if not drinking?

Cue the #SoberSelfie Challenge: a great way to fashionably turn down a drink and make the most out of tomorrow.

The #SoberSelfie Challenge is a new campaign by the Australian Drug Foundation that encourages young people (18-30) to challenge themselves and their mates to take a weekend or fortnight off alcohol. It’s a great chance to make new memories that you can remember the next day and have some good times that aren’t centered on drinking. And hey, give me a challenge and I’m in. I want to prove to myself and others that I can take some time off the booze.

The #SoberSelfie Challenge is something that appeals to me. I don’t necessarily want to sign up to a month-long break from drinking. I need a temporary way out. I want a way to say no to a drink and not succumb to peer pressure, and celebrate the good times in a way that doesn’t involve popping a bottle of champagne.

The #SoberSelfie offers just that for me and I believe it has the capacity to make a real change in the drinking habits of young Australians.

Sign up to take some time off drinking and be your best selfie. Answer a few survey questions to go in the draw to win some awesome prizes and nominate your mates, too. The more the merrier!

If you want to reset your routine, here’s your chance to feel better and experience more.

Register now at

Alison, 25, works in Marketing at the Australian Drug Foundation and enjoys taking selfies.

The #SoberSelfie Challenge is a campaign proudly run by the Australian Drug Foundation (ADF) and is one of four successful projects awarded through the VicHealth Innovation Challenge in February 2015.