headerrrr

New report slams alcohol ad self-regulation

The Alcohol Advertising Review Board (AARB) released its annual report this week, highlighting some of the 165 complaints it’s received over the last year.

Much of the report highlights what the AARB consider the ineffectiveness of the current Alcohol Beverages Advertising Code, which is an alcohol industry-run voluntary regime, and is widely panned by health promoters as ineffective.

The annual report also included new market research on community attitudes to alcohol advertising regulation, and the below infographic demonstrating how many times a 15 year old could hypothetically be exposed to alcohol advertising over the course of a single day:

dayinthelife

Click to enlarge.

Read the report.