Television remote control in human hands

Study: Current alcohol ad rules failing our youth

The Australasian Professional Society on Alcohol & other Drugs (APSAD) released a Drug and Alcohol Review report examining child, adolescent and young adult exposure to alcohol advertising during Australian Football League (AFL), cricket and the National Rugby League (NRL).

The research found that current alcohol advertising regulations are failing when it comes to protecting youth – particularly while viewing sport.

A few sobering facts from the study:

  • Alcohol advertisements in AFL, cricket and NRL programs represented 60% of all alcohol advertising in sport TV, and 15% of all alcohol advertisements on Australian TV
  • The programs’ audience included 26.9 million children and adolescents, and 32 million young adults
  • 47% of children and adolescents’ exposure to alcohol advertising occurred during the daytime

The research was supported by grant funding from the Australian Drug Foundation.

Read the report.