The European Alcohol Policy Alliance network Eurocare has published a report highlighting the hypocrisy of Formula One racing bodies in talking about road safety while simultaneously covering their cars with alcohol advertisements.
The authors of the report found that television viewers of last year’s Monaco Grand Prix would have received an average of 11 alcohol references per minute – about one every six seconds – over a two-hour period. Formula One went so far as to name Johnnie Walker, the whisky brand, as their ‘official whisky’.
“Alcohol sponsorship of motorsport generates seriously mixed messages about drink driving and road safety, and contradicts the spirit of current EU rules on alcohol advertising,” said Katherine Brown, director of the Institute of Alcohol Studies.
“A commonsense approach would be to stop alcohol companies from this risky business of sponsoring Formula One.”