The Foundation for Alcohol Research and Education has released a new report showing that major alcohol brands are violating their own self-regulated marketing codes when it comes to online promotions.
The study found the Facebook pages of Australia’s most popular alcohol brands are filled with highly inappropriate content that glamorises and encourages excessive drinking and features crude and offensive language, and derogatory, vilifying and sexist remarks.
While not exactly surprising, the findings do highlight the impotence of the current self-regulation model.
On the upside, the release of this research prompted a response from the Brewers Association of Australia and New Zealand – you know you’re getting through when the industry feels obliged to respond!
For more on this topic, read our recent feature on online alcohol marketing.