sayYeahNah

Video: Say Yeah, Nah campaign

The New Zealand Health Promotion Agency (HPA) has a record of producing quirky, innovative television commercials aiming to get people drinking less. An early example (from 2013) was their ‘Say Yeah, Nah’ video:

More recently, they’ve also launched the ‘Not Beersies’ campaign, building on a similar message:

We commend the agency’s use of approachable, funny and shareable clips in bringing home their public health message.