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Video: ‘What are kids really learning?’

The Australian Drug Foundation’s Good Sports community program recently launched a confronting television commercial, designed to provoke questions about what kids learn around sporting clubs.

The commercial has been on TV over the last couple of months. The central message of the campaign is: kids learn their behaviour from the adults around them, so how you act matters. The campaign encourages parents to visit the Good Sports website, to see if their club is a Good Sports club.