The Victorian Health Promotion Foundation – VicHealth – recently announced the grant recipients of its Alcohol Innovation Challenge.
The challenge was created with the aim of reducing the amount Victorians drink, and reducing the incidence of risky drinking. A call for proposals went out, and 29 were received; after a round of short-listing, eventually four projects were picked to be funded, from a total funding pool of $300,000.
The successful projects are:
1. “Enough is Enough: Emergency Department Clinicians Action on Reducing Alcohol Harm,” submitted by the Australasian College of Emergency Medicine, Hello Sunday Morning & Monash University. This project involves the development of a smartphone app, to be trialled in three Victorian emergency departments, that allows ED clinicians to identify hazardous drinkers and refer them for further interventions.
2. “Peer Modelling: Drinking Culture Change Intervention,” submitted by Swinburne University and Victoria Police. This project will develop an online program that features video interviews with young Victorians talking about how they’ve reduced their harmful alcohol consumption, and provide an alternative to legal penalties for alcohol-related offences.
3. “Be a brother,” submitted by cohealth, Youth Support & Advocacy Service, Victoria University and South Sudanese filmmaker Ez Eldin Deng. Aimed at young African men living in Melbourne western suburbs, this project will produce a peer-led campaign aiming to redefine what ‘being a brother’ means to the target demographic.
4. #SoberSelfie,” by the Australian Drug Foundation. This social marketing campaign encourages young Victorians to drink less by challenging them to look good in a series of ‘selfies’ for the period of time they’ve signed up to go sober for.
Stay tuned to GrogWatch for more news on how these projects are panning out.