beersies

Video: Not Beersies

An alcohol moderation campaign was launched by the New Zealand government last weekend urging people to replace or moderate their alcohol consumption by drinking water instead. Advertisements are slated to run on television, billboards, and online.

beersies

Health Minister Jonathan Coleman said the campaign would be effective. “Not Beersies is a positive way to moderate alcohol intake by providing people with something they can do when they refuse a drink,” the minister said.