Video: VicHealth launches Innovation Challenge

VicHealth has produced a short video to support the launch of their Innovation Challenge campaign.

The Challenge looks for ideas to change Victoria’s drinking culture either by reducing the overall amount Victorians drink, or increasing the social acceptability of saying ‘no’ to a drink. VicHealth is seeking a diverse range of groups to participate in the challenge, including Academic and NFP organisations, entrepreneurs, social marketers and others from both the public and private sectors.

The most promising Innovation Challenge ideas share a $300,000 funding pool to get tested over 12 months. The closing date for pitches is Friday 21 November.