Alcohol advertisers report card: Jun - Aug 2012

Collection of alcohol sales data is a step in the right direction

Victoria will have a new tool to tackle alcohol-related harm when new legislation, introduced to Parliament this week, is passed.

The legislation requires certain types of licensees, such as wholesale liquor producers and importers, to report on the volume, value and type of wholesale liquor being sold across Victoria.

Alcohol Policy Coalition (APC) spokesperson and CEO of the Australian Drug Foundation John Rogerson welcomed the Government’s action.

“This is a big win,” Mr Rogerson said.

“For the first time ever, we’ll have accurate data on how much alcohol Victorians drink, and we’ll be able to better measure the effectiveness of policies for reducing alcohol-related harms.”

Read more of the Victorian Alcohol Policy Coalition’s media release