duff beer

Duff Beer – the drink made famous in The Simpsons soon available in Australia

GrogWatch reader Chris recently wrote to us about his concern that Duff Beer is about to be sold in Woolworths-owned bottleshops.

“I would like to complain about a new beer coming into the marketplace. I believe Dan Murphy’s will sell Duff Beer from the Simpsons TV show.

“I have a young child who enjoys watching The Simpsons and I do not want him exposed to product placement.

“I’m not sure if it is even legal to show alcohol products you can buy from your local bottle shop in a kids TV show.

“I would like to state that I completely disagree with this and would like to know why Woolworths see fit to exploit youths, who would be exposed to this blatant alcohol product placement, on a daily basis.”

GrogWatch is interested to know what you think. Is it right for Woolworths (owners of Dan Murphy’s) to sell and market a beer made famous in a childrens’ cartoon TV show?

UPDATE: The Alcohol Advertising Review Board has determined that Woolworths’ advertising of Duff Beer contravened the Alcohol Advertising Review Board Code by appealing to children.

UPDATE 5 Sept 2014: The Alcohol Beverages Advertising Code (ABAC) Scheme has found Woolworths’ advertising of Duff Beer contravened the Alcohol Beverages Advertising Code by appealing to children.