GrogWatch reader Chris recently wrote to us about his concern that Duff Beer is about to be sold in Woolworths-owned bottleshops.
“I would like to complain about a new beer coming into the marketplace. I believe Dan Murphy’s will sell Duff Beer from the Simpsons TV show.
“I have a young child who enjoys watching The Simpsons and I do not want him exposed to product placement.
“I’m not sure if it is even legal to show alcohol products you can buy from your local bottle shop in a kids TV show.
“I would like to state that I completely disagree with this and would like to know why Woolworths see fit to exploit youths, who would be exposed to this blatant alcohol product placement, on a daily basis.”
GrogWatch is interested to know what you think. Is it right for Woolworths (owners of Dan Murphy’s) to sell and market a beer made famous in a childrens’ cartoon TV show?
UPDATE: The Alcohol Advertising Review Board has determined that Woolworths’ advertising of Duff Beer contravened the Alcohol Advertising Review Board Code by appealing to children.
UPDATE 5 Sept 2014: The Alcohol Beverages Advertising Code (ABAC) Scheme has found Woolworths’ advertising of Duff Beer contravened the Alcohol Beverages Advertising Code by appealing to children.