beer lollipop

At what point do we say enough is enough?

It never ceases to amaze us here at GrogWatch, that human ingenuity is forever stretching the boundaries, but at what point do we say enough is enough?

The US media announced late last week the latest line of clever thinking – alcohol flavoured lollipops.

Yes it is true, that for those who consume them, they will not get drunk but why oh why do we need alcohol flavoured lollipops? Fad or not, we need to stop normalising alcohol to young people. We complain about our young people drinking and the harm they are causing to themselves, so why do we want to have products available that will be sought by those underage?

Alcohol is all pervasive in our society, with bars open 24 hours and alcohol flavoured chocolates and wine ice creams. Advertising that is borderline, pricing that is cheaper than bottled water, merchandise that advertises alcohol on clothing and even water bottles and now alcohol flavoured lollipops.

During the 1960s and 70s we were able to buy cigarette lollies. We found these amusing and they made us feel older, more sophisticated.  True, we saw no harm in them, but at some stage the so-called harmless products helped to normalise smoking.   In 2000 the British Medical Journal released a paper Do candy cigarettes encourage young people to smoke? This paper highlighted that “children who have used candy cigarettes are more likely to become smokers”.

How long will it take us to start learning that children are our most important investment? At what point do we say enough is enough? By enabling the free market to exploit our children for commercial reasons the more likely we will need harm and supply reduction strategies which in the long term costs us socially, economically and environmentally.

Have you seen alcohol flavoured food or drinks which appeals to young people? GrogWatch is keen to see your photos. You can leave a comment below, email or tweet us @AustDrug using the hashtag #Grogwatch