Join the adShame campaign now and take action against companies that flout the current advertising standards.

The Cancer Council’s adShame campaign is about highlighting the ways in which the alcohol and food industries regularly flout the rules when it comes to responsible advertising of unhealthy products to children.

Presently the food and alcohol industries self-regulate their advertising – that’s how we end up with McDonalds advertising VIP footy trips for 8-13 year olds, and Jim Beam awarding electric skateboards as prizes.

And, it’s how we end up with half of all alcohol advertising on weekends showing up in live sport, when thousands of kids are watching.

We think you’ll agree, it’s a shameful state of affairs. So check out and share the campaign, start making some noise, and help to reduce the exposure of kids to unhealthy ads.

Watch the adShame video and read more on the campaign.