Anzac Day

UPDATE: VB’s ‘Raise a Glass’ campaign complaints upheld

In the lead-up to ANZAC Day, GrogWatch received complaints about the way in which VB was using the national holiday as an opportunity to market beer.

Our article Raise a Glass’ campaign raises community concern featuring an eloquent and articulate letter from one of our readers was one of the most popular GrogWatch articles in recent years.

Joseph complained the ads featuring retired General Peter Cosgrove are “pernicious”, and walked a “fine line between advocacy of alcoholic consumption, its association with a ‘day of drinking’ and a worthy cause”.

In great news, the Alcohol Advertising Review Board has upheld three complaints received in relation to the ad.

The determination finds that the campaign contravened multiple sections of the code. The Board requests the advertisement be withdrawn immediately in line with the Panel’s determination. Unfortunately, the Code is not recognised by government or the industry, so VB are under no legal obligation to abide by the Board’s recommendations.

Nonetheless, the Board plays an important role in giving the community an avenue for the community to voice its concerns about alcohol advertising.

If you see advertising for alcohol that you object to or are concern about the placement of an advertisement for alcohol, GrogWatch encourages you to read the Code and consider making a complaint. We also encourage you to contact us here at GrogWatch so we can share it with our other readers.