New evidence: Restricting alcohol promotions works

New evidence: restricting alcohol promotions works

An important new report out of Scotland shows positive impacts from banning specific alcohol discounts and promotions.

The Alcohol etc. (Scotland) Act was introduced in October 2011 and included:

  • a ban on quantity-based discounts
  • restrictions on the display and promotion of alcohol in Scotland’s off-trade (bottle shops, supermarkets, etc.)

The implementation of the Act was associated with a 2.6 per cent decrease in per-adult, off-trade alcohol sales in Scotland

  • 4.0 per cent decrease in wine sales
  • 8.5 per cent decrease in premixed drinks (e.g. alcopops)
  • 1.1 per cent decrease in beer sales
  • 0.2 per cent decrease in sales of spirits.

The research found an 11.3 per cent decrease in the proportion of alcohol sales related to promotions in Scotland. However, it must be noted that in England and Wales, where the Act was not applied, there was also a decrease by 10.4 per cent in the proportion of off-trade alcohol sales sold on promotion.

Full report: Monitoring and evaluating Scotland’s alcohol strategy: The impact of the Alcohol Act on off-trade alcohol sales in Scotland