Jim Beam branded clothing for kids

Jim Beam branded clothing for kids

It was reported this week that Jim Beam branded clothing is being sold to children as young as four. A kids Dick Johnson Racing range includes one jumper with a logo that says ‘The Team’ in the Jim Beam font with the Jim Beam logo on the tag.

If Jim Beam clothing for kids complies with ‘industry marketing guidelines’, isn’t it time again to challenge self-regulation? Let us know what you think?

Image: Sydney Morning Herald